Sample Sale Activation sponsored by Luc Belaire
Seventh X Mortimer House
event recap
Overview
The brand’s first community sample sale was hosted in partnership with Mortimer House, transforming the members club into a curated retail activation that brought together the brand’s community, creative industry guests and new audiences.
Role
I secured the venue partnership with Mortimer House and helped structure the collaborative elements that shaped the event experience.
Partnerships
To elevate the experience beyond a traditional sample sale, several partnerships were secured.
Luc Belaire provided drinks sponsorship, while a guest DJ curated the in-space soundtrack, creating an environment that blended fashion, music and hospitality.
Impact
The activation successfully introduced the brand to a new creative audience while strengthening engagement with the existing community, positioning the sample sale as a cultural gathering rather than a clearance event.
