Project Type: Campaign Styling - Seventh (Debut Spring/Summer Collection
Role: Campaign Stylist
Season: Spring/Summer 2023
I led the styling for Seventh’s first-ever Spring/Summer campaign a pivotal moment as the brand transitioned from its core Autumn/Winter identity into a new seasonal direction.
The objective was to translate the brand’s established aesthetic into a warmer context while maintaining its core identity of simplicity, texture and everyday wearability.
This collection marked a shift from heavier, structured winter pieces into lighter, more versatile garments requiring a new approach to styling, layering and visual storytelling.
The challenge was to introduce Spring/Summer without losing the DNA of the brand.
The campaign was built around a domestic, lived-in environment, using a house setting to reflect the brand’s connection to everyday life and creative culture.
Styling was intentionally grounded in realism showing not just what to wear, but how to wear it.
Creative Approach
I focused on creating relatable, functional outfits, using:
• Natural layering
• Relaxed silhouettes
• Everyday styling cues
The aim was to position the collection within real-life scenarios, making the transition into Spring/Summer feel natural and accessible.
Styling Direction
Props played a key role in reinforcing the narrative including fruit, bread, wine and household objects to create a sense of familiarity and routine.
These elements helped build a visual language that connected the garments to daily life and lived experience.
Prop & Environment Integration
Collection Styling Scope
• Full Campaign Styling
• Multi-look Outfit Direction
• Product Styling Across Key Pieces
• On-Set Styling Execution
• Collaboration with Creative Director & Production Team
Campaign Output
The campaign was rolled out across multiple visual drops, combining still imagery and video to introduce the collection and highlight key product features.
The styling ensured consistency across all outputs, maintaining a clear and cohesive identity throughout the release.
This project established the visual foundation for how Seventh approaches Spring/Summer balancing simplicity with depth, and product with storytelling.