Project Type: Campaign Styling - Seventh (Flagship Autumn/Winter Campaign)
Role: Campaign Stylist, Assistant Creative Direction
Season: Autumn/Winter 2023
I contributed to the styling and creative execution of Seventh’s Autumn/Winter 2023 campaign the brand’s most commercially significant season.
This campaign marked a major evolution, combining the return of core products with the introduction of newly developed silhouettes across multiple drops.
Autumn/Winter represents the foundation of Seventh both creatively and commercially.
AW23 was structured across three instalments, balancing:
• Core product evolution (new colourways)
• Introduction of new silhouettes
• Expansion of the brand’s visual storytelling
Role & Contribution
• Styling — Drop 1 Campaign
• Assistant Creative Direction — Drop 1 (Location Shoot)
• Campaign Styling Support — Drop 2 & 3
• Multi-Talent Styling Coordination
• On-Set Execution Across Multiple Shoots
Instalment i
Landscape Narrative
The first instalment was shot on location in Eastbourne, centred around artist Venna.
The direction was rooted in environmental storytelling aligning the garments with natural landscapes to reflect mood, texture and identity.
Styling focused on:
• Letting the garment interact with the environment
• Enhancing movement and texture
• Supporting the artist’s personal world and creative identity
The second instalment transitioned into a controlled studio setting, shifting focus to silhouette, fabrication and detail.
Featuring talents including BenjiFlow and Kazeem Kuteyi, the styling approach became more refined and product-led.
The objective was clarity:
• Highlight construction and fabric innovation
• Maintain a clean visual language
• Let each piece stand independently
Instalment II
Studio Precision
Instalment III
Product & Identity Expansion
The final instalment introduced a wider cast of cultural figures including Caleb Femi and Tejumola Butler Adenuga.
This phase focused on:
• Scaling the campaign across multiple identities
• Reinforcing key hero pieces (e.g. Sumo Coat, Space Coat)
• Building cultural relevance through talent alignment
Instalment III
Extended Cast
As the campaign evolved, the visual narrative extended to a broader cast of cultural voices, further reinforcing the depth and reach of Seventh’s Autumn/Winter direction.
Featuring Kacion Mayers, Rasharn Powell and LONDON, this extension introduced additional layers of identity and perspective to the campaign.
focus
This segment focused on expanding the campaign’s visual language while maintaining consistency across styling and direction.
• Translating the core styling approach across different identities
• Maintaining cohesion across a growing cast
• Reinforcing the garments through varied cultural perspectives
Styling Approach
The styling remained grounded in the campaign’s established principles, adapting subtly to each individual while preserving a unified aesthetic.
• Consistent silhouette language
• Controlled use of layering and texture
• Personality-led interpretation within a structured framework
Campaign Scale & Output
The campaign was executed across multiple shoots, locations and talents, producing a high volume of content across stills and film.
This included:
• Multi-drop rollout
• Talent-led storytelling
• Product-focused breakdown content
• Behind-the-scenes and documentary-style video
This project reflects the scale and complexity of delivering a flagship campaign balancing creative direction, product storytelling and cultural positioning across multiple phases.